I joined Wave Sports + Entertainment (WSE) as they began looking for unique ways to engage with the fans of some of their biggest social media brands. One of those channels was Gym Heroes - a fitness channel with over 5 million subscribers and nearly a billion monthly content views on Snapchat. To build on this massive following, we partnered with Snap and set out to build a social fitness experience on the Snap Minis platform that would educate and encourage users to work out with their friends.
Within 3 months of release, we saw over 1.2 million users, 75 thousand shares, and great average engagement times of 1:30+. By continuing to revise the experience based on user data, we were able to improve engagement times by 22% and increase shares per user by 291% after launching globally.
- Product Designer
- VP of Product
- 2 Content Producers
- 2 Engineers
- Freelance Illustrator
- AR Lens Studio
- Collaboration with Snap Minis team
- Collaboration with Gym Heroes Brand team
- UX Strategy
- UX Research
- UX/UI Design
- Design System
- Art Direction
March 2021 - June 2022
